Estee Lauder | Spring 2021
Role: Packaging Designer for Estee Lauder Spring 2021 Mother's Day Program. This program consisted of 4 Fragrance Gift Box designer for Estee Lauder's Beautiful, Belle, Pleasures, Magnolia and Youth Dew Franchises. I also designed PWP components for this program; Slurry Custom Slurry Compact, Pure Color Envy Lipstick, and a sticker pack. These Mother's day gift sets out performed the 2020 gifts sets by 5%.
Role: Designer, Photography by: Rich Begany, Executive Director: Liz Flynn, Creative Director: Lainey Lee
